The interview for this week is with Yahoo!’s Dennis Mortensen. Now that IndexTools has been part of Yahoo! for more than a year, and the product is now called Yahoo! Web Analytics, I thought it would be great to catch up with Dennis again. One of the very cool things that now makes up the current product is integrated demographic data. Yahoo! Web Analytics now integrates data from the rest of the Yahoo! network of web sites, so site owners can get a view into the age, gender, types of interests, and other Yahoo! properties that they visit.
Now that is significant stuff! To learn more, check out the interview. To see musings from Dennis on the world of analytics you can visit the Visualrevenue blog.