People don’t buy in silos and they don’t market in them either. That’s just one of the dozens of bits of marketing wisdom Lee Odden will share in this episode. Lee is a consultant to many of the best-known brands, a sought after worldwide conference speaker, and author of top selling books such as “Optimize.” He sat down with Eric to talk about the radical ways marketing is changing, and what your brand needs to do to stay ahead of the curve.
This episode of the #DMEShow, Integrate or Dis-Integrate: The Future of Marketing, originally aired on June 5th, 2014. Click Here to listen to the third episode!