Yesterday I attended the MAGS 2006 Conference, put on by the Magazine Association of the Southeast. The conference was attended by a wide range of Southeast US based publishers. Some of the publishers in attendance were quite sizable publishers, such as Rodale.
I spoke on the topic of SEO, and the session was well received. The audience had tons of questions, and it kept me hopping for about 90 minutes. Many of these companies are actively publishing sites, and are now earnestly looking into how they can expand their presence on the web through search engines.
It was also interesting that there are still companies who view the Internet as “something that is coming”. As we all sit here with our web centric view of life, it’s fascinating to see how many people still don’t buy into it. It’s just a reminder of the fact that the integration of the web into our society remains a work in progress.