Agenda

Learn. Network. Have Fun.

Next10x: Mastering the Changing Digital Marketing Landscape takes place over the course of one information-packed day. Designed to provide strategies for fine-tuning your current program and guidance for taking advantage of emerging technologies, you will learn everything you need to know to implement high-performing digital marketing programs that will give you a competitive advantage today and tomorrow.

You will learn a lot at Next10x – but you will also have some fun! There are 3 networking breaks throughout the day as well as a reception at the end of the event to give you the chance to relax, discuss what you’ve learned and spend time with your fellow digital marketing professionals. And it all takes place at The Colonnade Hotel – one of Boston’s most stylish venues!

8:30 AM - 9:00 AM
Breakfast and Registration
9:00 AM - 9:10 AM
Opening Remarks
9:10 AM – 10:10 AM
Keynote - Content Marketing
Speaker - Ann Handley, MarketingProfs
10:10 AM – 10:50 AM
How AI Is Changing Marketing Forever
Speaker - Christopher S. Penn, SHIFT Communications
10:50 AM – 11:20 AM
Morning Stretch and Networking
11:20 AM – 12:00 PM
Getting Your Advertising Noticed in the Social-Mobile Age
Panel - Greg Jarboe, SEO-PR; Larry Kim, WordStream & MobileMonkey; Moderator - Mark Traphagen, Stone Temple
12:00 PM - 12:15 PM
The Marketing and Future of Amazon’s Alexa
Speaker – Emily Roberts, Amazon
12:15 PM – 1:20 PM
Lunch and Networking
1:20 PM - 1:40 PM
Here's Why Live!
Performance by Eric Enge and Mark Traphagen
1:40 PM - 2:20 PM
The Changing Mobile Climate and What It Means for SEO
Speaker - Rand Fishkin, Moz
2:20 PM - 3:10 PM
Debunking Myths and Examining the Value of AMP
Panel - Google Speaker TBA; Christi Olson, Bing/Microsoft; Mats Tolander, Stone Temple; Moderator - Eric Enge, Stone Temple
3:10 PM - 3:40 PM
Late Day Pick Me Up and Networking
3:40 PM - 4:30 PM
Case Studies: The Good, The Bad and Lessons Learned
Panel - Pete Dainty, eBay; Erin Everhart, Home Depot; Kathleen Steinmetz, Arrow; Moderator - Brian Weiss, Stone Temple
4:30 PM – 5:30 PM
Marketing with Your Head in the Cloud: DPAs and Smart Devices
Speaker - Eric Enge, Stone Temple
5:30 PM – 6:30 PM
Libations, Hors D’oeuvres and Networking

Register today and use code Next10x100 to receive $100 off the walk-in rate.

Register Now