Agenda

Learn. Network. Have Fun.

Next10x: Mastering the Changing Digital Marketing Landscape takes place over the course of one information-packed day. Designed to provide strategies for fine-tuning your current program and guidance for taking advantage of emerging technologies, you will learn everything you need to know to implement high-performing digital marketing programs that will give you a competitive advantage today and tomorrow.

You will learn a lot at Next10x – but you will also have some fun! There are 3 networking breaks throughout the day as well as a reception at the end of the event to give you the chance to relax, discuss what you’ve learned and spend time with your fellow digital marketing professionals. And it all takes place at The Colonnade Hotel – one of Boston’s most stylish venues!

8:30 AM - 9:00 AM
Breakfast and Registration
9:00 AM - 9:10 AM
Opening Remarks
9:10 AM – 10:10 AM
Content Marketing Keynote: As SLOW As Possible
Speaker - Ann Handley, MarketingProfs
10:10 AM – 10:50 AM
How AI Is Changing Marketing Forever
Speaker - Christopher S. Penn, Brain+Trust Insights
10:50 AM – 11:20 AM
Morning Stretch and Networking
11:20 AM – 12:00 PM
The Social Shift: Pivoting for Success in a Time of Shrinking Reach
Panel - Greg Jarboe, SEO-PR; Larry Kim, WordStream & MobileMonkey; Moderator - Mark Traphagen, Stone Temple
12:00 PM - 12:20 PM
Give Your Vision Voice: Designing the Right Voice Experience for Your Brand
Speaker – Emily Roberts, Amazon
12:20 PM – 1:20 PM
Lunch and Networking
1:20 PM - 1:40 PM
Here's Why Live!
Performance by Eric Enge and Mark Traphagen
1:40 PM - 2:20 PM
Search Marketing’s Evolution: 2018 and Beyond
Speaker - Rand Fishkin, SparkToro
2:20 PM - 3:10 PM
Debunking Myths and Examining the Value of AMP
Panel - Christi Olson, Bing/Microsoft; Demián Renzulli, Google; Mats Tolander, Stone Temple; Moderator - Eric Enge, Stone Temple
3:10 PM - 3:50 PM
Late Day Pick Me Up and Networking
3:50 PM - 4:30 PM
Enterprise Case Studies: The Good, The Bad and Lessons Learned
Panel - Chanelle Harbin, Disney ABC Television Group; Kathleen Steinmetz, Arrow; Moderator - Brian Weiss, Stone Temple
4:30 PM – 5:30 PM
The Rise of Trust-Centric Marketing
Speaker - Eric Enge, Stone Temple
5:30 PM – 6:30 PM
Libations, Hors D’oeuvres and Networking

Register today and use code Next10x100 to receive $100 off the walk-in rate.

Register Now