Industry: Job Search Consulting
Stone Temple was hired by a small start-up to develop a content marketing strategy to increase overall conversions for their consulting practice. The challenge was that their business model was dependent on growth from organic traffic in a very competitive and crowded marketplace.
Stone Temple conducted an intensive audit to surface issues with the structure and linking on the site. Recommendations from the audit included addressing a weak backlink profile, changes to site architecture, on-page optimization, conversion optimization, restructuring content, and new on-page content, and off-page content marketing opportunities.
During the audit process, Stone Temple utilized proprietary tools to enable a deeper analysis of the site. These tools included:
- SEOCrawlTM, which can crawl more than 100M pages
- Backlink Profiler, which provides the most accurate picture possible of a site’s links
- Semantic Content Optimizer, Stone Temple’s content analysis tool, which weighs the frequency of all the words across specific pages and the corresponding competitors’ ranking pages to determine where keyword and content gaps may exist.
For the content marketing program, Stone Temple established strategic partner relationships with many top-tier sites. The average DA of a site publishing content by this client was over 80. Over the course of the multi-year relationship, Stone Temple placed articles on relevant and useful topics that helped enhance their backlink profile, but also increased their visibility and reach in varied and new market segments.
As a result of the technical audit recommendations that were implemented and content marketing efforts, organic traffic growth improved significantly. This can be attributed to a large increase in the mid- to long-tail keyword rankings, along with measurable increased performance of the highly competitive head terms. Overall organic traffic was up 37.07% YOY.