Podcast: David Szetela with Eric Enge
On October 24th, 2008 Eric Enge and David Szetela spoke about advanced tips for optimizing PPC campaigns. David is the founder and CEO of Clix Marketing. Here are the major questions that Eric E asked:
- How is Google’s Expanded Broad match dangerous for advertisers?
- What are some tactics to avoid its sting?
- Can you provide some tips on how to take Google Content Advertising from failure to success?
- Can you speak about how different keyword variations can juice up a campaign?
You can read a written transcript of the interview here, or click below to listen to the podcast.