Eric Ward Podcast with Eric Enge
On April 5, 2007 Eric Enge and Eric Ward, aka Link Moses, spoke about some of the latest events affecting the world of link building. Here are the major questions that Eric asked:
- . Matt Cutts has been talking about personalization a lot lately, and what Google is doing with it. How is this going to affect link building efforts in the future?
- Will link building still be a critical component of search engine algorithms?
- What's your view point on purchased links?
- What do you think about Google's stance on purchased links?
- Stefanie from Google Dublin recently posted about spam reporting on the Google blog. This is a practice that Google is actively encouraging, especially if it's done while you are logged in to Webmaster Central, when they can associate the report with a specific person. These "authenticated" reports are guaranteed to be look at by Google. Won't people use this to report links purchased by their competitors?
- Won't this hurt the whole link purchasing business?
- Do you use any automation when you do link building for someone?
- Here at STC we view link building as a relationship building process. From initial contact with a web site owner, we work carefully to build a relationship with the person who we want to get a link from, much like classical business development. Do you use a similar approach?
- Have you ever had the experience of having to clean up after an SEO who did some really bad link building things?
You can read a written transcript of the interview here, or click below to listen to the podcast.