Web Analytics Interview with Jim Sterne

On Tuesday February 27, 2007 Eric Enge and Jim Sterne spoke about web analytics tools. Here are the major questions that Eric asked:

  1. What advice would you give to a company that is just getting started in analytics?
  2. What are the major sources of errors in web analytics?
  3. What is the best way to deal with the errors inherent in web analytics?
  4. What are Key Performance Indicators? How easy is it to figure these out?
  5. Can you talk about the role of daily reports (what I mean here is the reports that get generated automatically, and sent out to various people)?
  6. Let's talk a bit about ad-hoc analysis. How should a business plan to use these in their web strategy?
  7. What role does the analyst play?
  8. How would you advise web site owners to allocate their budget between software tools and people resources?

You can read a written transcript of the interview here, or click below to listen to the podcast.

Eric Enge Jim Sterne

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