Jonathan Mendez Podcast with Eric Enge

On November 20, 2007 Jonathan Mendez and Eric Enge, spoke about landing page optimization. Here are the major questions that Eric asked:

  1. How do you define landing page optimization?
  2. Let's talk a bit about AB testing.
  3. Now let's dig into multivariate testing. How is it different? How do you handle complex scenarios?
  4. Do you need to have a dynamic web application to do landing page optimization? What do you do if you don't have one?
  5. Can you share one cool hidden secret (or a key less than obvious tip) to landing page optimization success?
  6. Can you share a case study?

You can read a written transcript of the interview here, or click below to listen to the podcast.

Eric Enge Jonathan Mendez picture

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