Location: California, United States
Industry: Travel and Leisure
A company in the travel and leisure industry realized their online sales channel was underperforming. They engaged Stone Temple to help them improve their organic search traffic, optimize their site’s most important pages—the pages that drive conversions—and help build authority and brand awareness.
Stone Temple performed an exhaustive audit of the site. This entailed using our proprietary STC SEOCrawl™ tool, conducting an extensive manual inspection of the site, and mining and analyzing data from Google Analytics and Google Search Console.
Stone Temple’s audit process surfaced numerous technical issues and opportunities. We delivered a comprehensive and prioritized list of technical recommendations on how to:
- Address outdated and duplicate content
- Repair crawl errors
- Improve key pages that were not SEO optimized
- Implement schema.org markup
- Add canonical tags
- Improve their website’s XML sitemap
The company and Stone Temple partnered to produce an onsite content strategy for their site and blog, and a social media content strategy for each of their social media channels.
Stone Temple also designed and launched a content marketing program that developed and placed quality content on relevant and high-authority sites to help build brand visibility.
As a result of Stone Temple’s recommendations, the company’s site-wide organic search sessions increased 27% year-over-year, while organic search traffic to the important targeted pages increased. Most importantly, the company saw a significant positive impact on conversions: An increase in total conversions of 41.37% and an 8.05% increase in their conversion rate. This translated into a 42.4% increase in conversion revenue from organic search.