Location: California, United States
Industry: Educational Services
Stone Temple performed an exhaustive audit of the site. This entailed using our proprietary STC SEOCrawl™ tool (which is able to crawl pre-rendered sites), conducting an extensive manual inspection of the site, and mining and analyzing data from Google Analytics and Google Search Console.
Stone Temple identified a number of complications that were resulting in a large number of duplicate and thin content pages getting into the index. We provided a comprehensive and prioritized list of recommended actions that the company needed to take, including implementing noindex on many pages and blocking the crawling of many page types.
As a result of Stone Temple’s recommendations, indexing of pages submited in the website’s XML sitemap increased 80%. More importantly, organic search traffic increased 100%.