Brutal trip out here. No problems really, everything ran on time. But getting up at 4:30 am ET to come out here is hard no matter how you slice it.
But anyway, I have made it our to WebmasterWorld in Las Vegas. And as always, it’s an entertaining show. Since I flew early this morning, I made only the two last sessions. The most interesting one to me was the CSS and HTML session.
According to Ted Ulle, it makes a big difference in site readability and user comprehension if you use CSS to set line height rules. The default spacing used by today’s browsers is 1 line of space between each line of text. Usability studies have shown that the best results are achieved when you set this to 1.25 links of space between lines of text. Apparently, this is something that has been well known in the typographic industry for decades.
Better still, it’s easy to address in your CSS file. Ted also told us that he has seen this affect conversion rates on sites by as much as 20%!
Well shoot, that one may just be worth a try …